HORAE launched their debut collection of customisable watches

HORAE, a new independent watch company that makes affordable personalised timepieces while embracing the history and provenance of watchmaking, launched their debut collection on Kickstarter. With the rise of fashion brands and the litany of catchphrases such as “affordable luxury”, HORAE’s founders observed the growing disconnect between younger consumers and the art of watchmaking. Through HORAE, they hope to connect more people to watches and … Continue reading HORAE launched their debut collection of customisable watches